OF communication technology IN AN organization. What distinguishes it from other forms of rebranding is that the process does not entail the elimination of the original brand image. Creating a fine logo and distinctive tag line are significant for a brand identity as they provide the right image of the company and give it capability to be memorable enough. Stereotyping of employees can result into poor performance and lack of self esteem amongst employees, so it is a wrong character. Lofty aims of rebranding Value of the brand can be hardly overestimated and all the companies are striving to possess this intangible value. Therefore these are also critical qualities for the competitive capacity. Other common reason for redesign can be narrow circumstances, time and/or budget deficit in which logo was created. Dexxa is the name on low priced computer mice, but is manufactured by Logitech.
Many famous companies have successfully introduced a new logo or re-positioned existing ones. Danone Group evolved out of a small glass manufacturing firm to a big food and beverage company, and it took over two decades of change through gradual acquisitions. Mass production has a wider market orientation and often cheaper price. 2) Brand image is one of the most precious assets, and that value is a culmination of many years' investment and commitment. First of all there are different levels of changes possible: a makeover (a new design) and a repair. Nowadays in competitive market environment logo plays the main role in differentiation one product from another.
"Advantages and Disadvantages of Rebranding.". Since the first time it can be interpreted and justified as an improvement.
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